Hanna Toivonen is the founder and CEO of Starstuff – the viral, AI-powered playable social platform that turns photos and prompts into multiplayer, meme-like experiences instantly playable on any device. Starstuff is on its way to becoming the next big Finnish gaming success story, with an early beta that has exploded online with more than 20M views on TikTok, 1,5M users and over 72k creators sharing playable memes and 10 minute games with their friends.
Before founding Starstuff, Hanna led brand communications at Rovio (makers of Angry Birds), hosted stages at Slush, co-founded Fnnish VR Association and Better Games Together movements as well as being part of Google’s Diverse by Design work group with Supercell, and also developed machine learning models later replicated by Spotify. With over a decade of experience across gaming, AI, and creative technology, she bridges deep tech, art, and culture into movements that reshape how people connect and create.
A touring artist and electronic music producer, Hanna is a creative force of nature driven to solve the disconnection paradox – by building the next AI-native content format of the internet. (And yes, she’s also into green cold fusion energy, dense plasma, and direct energy conversion as a hobby.)
“We’re all made of starstuff.” — Carl Sagan