Begüm Doğan, aka “The Marketing Witch”, is a strategist, consultant, and coach specializing in game marketing. With 13 years of experience in Tech Marketing, including 8 in the games industry, she has collaborated with companies such as Nokia, Saxo Bank, and VRKiwi, where she led the marketing team behind “Cave Digger VR,” the first Finnish VR game to reach #2 on the Oculus Global Store.
Nowadays, she helps indie game developers break their marketing curse and find their own magic through her start-up, Hexen Marketing.
Nowadays, she helps indie game developers break their marketing curse and find their own magic through her start-up, Hexen Marketing.
In this session, Begüm will unveil the latest game marketing market trends and the haunting mistakes you should avoid. Because a great Steam page doesn’t just sell your game, it tells its story before players even hit “Add to Wishlist.” From capsule images to tag strategy, every element shapes how players discover, feel, and connect with your title. Step inside the circle and learn how to enchant your target audience!”